Playa Hotels & Resorts Elevates Brand Storytelling with Beautiful.ai

Playa Hotels & Resorts operates a portfolio of high-end, all-inclusive resorts in Mexico, Jamaica, and the Dominican Republic. Built on a foundation of luxury, Playa Hotels & Resorts needed their presentations to reflect the same elevated standard as their guest experiences. But before Beautiful.ai, the Playa team was stuck in a cycle of clunky tools, expensive outsourcing, and time-consuming formatting nightmares.

Whether it was investor decks or media briefings, creating polished, on-brand slides felt more like a burden than a breeze.

Playa’s communications team faced a perfect storm of inefficiencies. Both designers and non-designers were frustrated spending countless hours aligning text boxes and fine-tuning layouts. And PowerPoint, their default tool, offered little in the way of brand control or design intelligence. 

For a brand built on luxury, PowerPoint wasn’t cutting it

Inconsistent branding across decks raised red flags for the team representing global hospitality giants. The team was outsourcing presentation design which cost them hundreds to thousands of dollars, and caused a major bottleneck in their workflow. The lack of an internal, scalable design solution meant slower turnarounds and ballooning budgets. This ultimately pushed them to find a more efficient, and cost-effective solution. 

Through guided onboarding and team-wide training sessions, Beautiful.ai quickly became a core part of their workflow. With Smart Slide templates and Custom Themes, users could instantly generate clean, cohesive decks—without needing support from marketing or external designers. Brand controls and guardrails gives Playa Hotels & Resorts the power to enforce brand standards across every deck in just a few clicks.